Deliverable #1 for
mid-March (a communications asset report or equivalent):
- Our
feedback and parameters for you (regarding the organization, its goals,
website, etc.)
- Content
planning (outline NGR’s narrative + key points):
- define target audience (‘millennials’ and ‘interested
bystanders’)
- frame as Public Education Campaign, (“Participatory
Democracy in Vermont”)
- educate audience on legislative process, effective
advocacy, and the power-dynamic in Montpelier
- choose several (3-5) bills to profile that are active
in the legislature and will be voted on this year
- Layout
an ‘editorial calendar’ and begin deploying content distribution strategy
tobuild NGR’s email list and social media presence (“seeding” for the
crowdfunding campaign)
o Blog
o Facebook
o Twitter
o Instagram
o Youtube
o Podcast
Deliverable #2 for
(mid?) late April (a final project/ our final goals):
- Plan
narrative and structure of Crowd Funding video (including defining and
acquiring “rewards”)
- How the idea came about (problem/solution)
- Who Ben and Mac are (team)
- What’s been accomplished (over three legislative
sessions)
- What’s next (go on statewide tour with public
education campaign re: participatory democracy in VT)
- What’s the long-term vision (make our democracy more
representative by increasing participation rates exponentially so
everyone can at least trust that our govt’s decision making processes is
inclusive and fair – even when they lose on an issue)
- Go
live with crowd funding campaign
- generate funds for NGR’s website features and to
continue the statewide public education campaign
- define metrics to measure ‘product validation’ (ie.
How do we know what people think beyond $?)
- Help
UVM students leverage this overall experience in whatever way they feel
would be most valuable
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